Operators discovered automation works best when it solves specific problems

AI and automation appeared throughout NRA, but they were laser-focused on solving specific operational problems rather than just showcasing futuristic possibilities.

Drive-thru technology

SoundHound led the AI conversation with their drive-thru voice ordering technology, addressing one of QSR’s most friction-heavy touchpoints. Their AI system uses proprietary speech recognition technology to handle drive-thru ordering conversations completely autonomously, without requiring human backup for most interactions. The technology focuses on offloading staff pressure while increasing order throughput and includes AI-driven upselling.

The company’s focus on drive-thru efficiency addresses real customer frustrations experienced by most QSR customers. According to the same Mood consumer survey, 64% of respondents confirmed that long wait times was their top drive-thru frustration. Another 58% struggle with inaccuracy, and 47% with outdated or unclear speaker systems — all issues that SoundHound’s voice AI technology directly targets.

Menu Board Providers

While SoundHound focused on voice technology, menu board providers stole the spotlight with integration strategies. Palmer Digital Group and Melitron emphasized restaurant digital signage solutions that connect directly with major POS systems, eliminating the technical headaches that often derail technology rollouts. Instead of requiring restaurants to overhaul existing operations, their technology plugs into workflows staff already know, making adoption faster and training simpler.

Image courtesy of National Restaurant Association Show

Restaurant Data Solutions

Beyond the flashy demonstrations — like robots programmed to distribute samples — the substantive AI conversations focused on behind-the-scenes software improvements. Operators gravitated toward AI-powered inventory management and staff scheduling tools that address daily operational pain points. These restaurant data solutions reduce the administrative tasks that pull managers away from customer-facing responsibilities, letting them focus on service quality instead of paperwork.

Demands Driving Investments

A keynote speaker of a top 50 QSR brand identified three specific customer demands driving their technology investments:

• Being able to skip lines
• Easy order customization
• Relevant deals presented at the right moment

His team’s success comes from treating digital restaurant solutions as company-wide initiatives that require input from operations, marketing, and technology teams working together.

“Digital media is not a side hustle,”

the speaker emphasized, capturing how leading operators now view technology as fundamental to restaurant success rather than an optional enhancement.

The post Restaurant Digital Signage Takes Center Stage: Key Takeaways from the 2025 National Restaurant Association Show appeared first on Mood Media.

How Drive-Thru Intercom Systems Work

Typically, a drive-thru intercom system consists of several key components:

• Vehicle Detection Sensor: A sensor, often a loop in the pavement, detects when a car pulls up to the order point, triggering the system and alerting the employee via their headset.

• Outdoor Speaker/Microphone Unit: This unit, usually mounted on a post or menu board, allows the customer to speak and hear the employee. Modern systems often feature durable, weather-resistant designs with noise-canceling technology to ensure clear audio in busy outdoor environments.

• Employee Headsets: Employees wear wireless headsets that allow them to communicate with customers and other staff members. These headsets often have noise-canceling capabilities to filter out background noise from the kitchen or traffic, improving order accuracy.

• Base Station/Control Unit: This central unit manages the audio signals, power, and connectivity for the entire intercom system. It often includes volume controls and lane selection options.

• Order Confirmation Screen (Optional but Common): Digital screens display the customer’s order in real-time, allowing for visual confirmation and reducing errors. These can also be used for upselling and displaying promotions.

• Timers (Optional but Common): Many systems integrate with timers that track service speed, providing valuable data for optimizing operations.

When a car approaches, the sensor triggers the system. The customer places their order through the outdoor speaker, and the employee hears it through their headset. The employee can then communicate with the customer to confirm the order or answer questions. Some systems also allow for internal communication among staff members.

Types of Drive-Thru Intercom Systems

Drive-thru intercom systems come in various configurations, often tailored to the specific needs of the business:

• Wireless Headset Systems: These are the most common in fast-food settings, offering employees mobility and hands-free communication. Brands like Panasonic (Attune II), 3M (XT-1, 1060), PAR Clear, and HME are prominent in this space.

• Wired Intercom Systems: While less common for the main order point in high-volume drive-thrus, wired systems might be used for specific applications like window communication or in businesses with lower transaction volumes.

• Multi-Lane Systems: Businesses with high traffic often utilize systems designed to manage communication for multiple drive-thru lanes simultaneously.

• Integrated Systems: Modern intercom systems often integrate with other drive-thru technologies like POS (Point of Sale) systems, kitchen display systems (KDS), and digital menu boards for a seamless operational flow.

• Voice AI/Recognition Systems: An emerging technology, AI-powered drive-thru speakers can take orders automatically, reducing the burden on staff and potentially improving accuracy and speed.

Features of Modern Drive-Thru Intercom Systems

• Crystal-Clear Audio: High-fidelity sound and advanced noise-canceling technology are paramount to ensure accurate order taking, even in noisy environments.

• Extended Wireless Range: For larger drive-thrus or multi-lane setups, a long-range wireless system is crucial for maintaining consistent communication.

• Modular Design: Many headsets feature modular components, allowing for easy in-house repairs and minimizing downtime if a part breaks.

• Durability and Weatherproofing: Outdoor components are built to withstand various weather conditions, from extreme temperatures to rain and humidity.

• Integration Capabilities: Seamless integration with POS systems, order confirmation screens, and kitchen display systems is key for streamlined operations and data tracking.

• Real-Time Performance Monitoring: Some systems offer insights into drive-thru efficiency, such as wait times and order accuracy, allowing businesses to identify areas for improvement.

• Firmware Update Scheduling: This feature allows operators to schedule system updates during off-peak hours to minimize disruption.

Benefits to Business Growth

Drive-thru intercom systems offer numerous advantages that directly contribute to a business’s growth:

1. Increased Sales and Revenue:

   • Enhanced Convenience: Drive-thrus provide unparalleled convenience, attracting time-pressed customers who prefer not to park and enter a physical location. This accessibility directly translates to higher transaction volumes.

   • Faster Service: Efficient communication leads to quicker order processing and reduced wait times. Studies show that even small reductions in service time can significantly increase sales.

   • Higher Throughput: Faster service means more customers can be served per hour, increasing overall capacity and revenue potential.

2. Improved Operational Efficiency:

   • Reduced Order Errors: Clear audio and, optionally, visual confirmation screens drastically reduce miscommunications, leading to fewer incorrect orders, less food waste, and fewer remakes. This saves money and improves customer satisfaction.

   • Streamlined Workflow: Headsets allow employees to communicate quickly and efficiently, coordinating orders between the front counter and the kitchen, leading to smoother operations.

   • Better Resource Allocation: With real-time data on service times, businesses can better forecast demand, optimize staffing levels, and manage inventory more effectively.

   • Reduced Downtime: Modular and durable systems minimize equipment failures, ensuring continuous operation.

3. Enhanced Customer Experience and Loyalty:

   • Accuracy and Speed: Customers highly value accurate and speedy service in drive-thrus. A reliable intercom system delivers on both, leading to positive experiences.

   • Reduced Frustration: Clear communication prevents customers from having to repeat their orders, which can be a significant source of frustration.

   • Positive Brand Impression: A smooth, efficient, and friendly drive-thru experience contributes to a positive brand image and encourages repeat visits.

   • Improved Customer Satisfaction: Satisfied customers are more likely to return and recommend the business to others, generating valuable word-of-mouth referrals.

4. Flexibility and Adaptability:

   • Weather Resilience: Drive-thrus allow businesses to continue serving customers even during inclement weather or other disruptions that might hinder walk-in traffic.

   • Scalability: Systems can be scaled to accommodate business growth, from single-lane to multi-lane operations.

   • Integration with Future Technologies: Modern systems are designed to integrate with emerging technologies like AI and personalized marketing tools.

5. Competitive Advantage:

   • In a competitive market, providing a superior drive-thru experience can set a business apart. High-quality intercom systems are a fundamental part of achieving this.

Return on Investment (ROI)

While the initial cost of a drive-thru intercom system can range from a few hundred to several thousand dollars (with full drive-thru systems including digital menu boards and POS integration potentially costing $3,000 to $10,000+), the return on investment can be substantial. The increased sales, improved efficiency, reduced waste, and enhanced customer loyalty all contribute to a strong ROI over time. For quick-service restaurants, where a significant portion of sales often comes from the drive-thru, this investment is often considered essential for sustained growth and profitability.

The post How Drive-Thru Intercom Systems Can Benefit Your Business appeared first on Mood Media.

Proven Results in Action

The North Face’s London flagship demonstrates the power of sensory marketing. When expanding their Regent Street store by 33%, they dedicated prime center space to a 360-degree projection dome. The dome features AI-generated landscapes, nature soundscapes, and a custom “White Pepperwood” scent. Rather than traditional product displays, this bold commitment to experience delivered measurable increases in both dwell time and return frequency.

Future-Ready Implementation

AI-powered personalization now enables real-time adaptation based on store demographics and conditions. Operational tools like Mood’s Messaging Copilot streamline content creation, while managed services ensure seamless 24/7 operation. The focus remains on removing friction rather than adding flashy features.

Modern stores are evolving into social and cultural spaces where brands can connect authentically with Gen Z and Gen Alpha consumers who expect physical environments as dynamic as their digital lives. Brands maintaining static, product-only approaches risk irrelevance with these influential demographics.

Strategic Partnership Approach

Mood’s implementation begins with comprehensive discovery to understand brand identity and customer behavior patterns. Custom strategies integrate the optimal mix of audio, visual, scent, and interactive elements, with scalable solutions ensuring multi-location consistency while allowing local flexibility. Ongoing support and content evolution maintain fresh, engaging experiences that drive measurable business results, like increased dwell time, higher conversion rates, and enhanced brand perception.

Learn how Mood leverages sensory marketing for retailers on DesignRush.

The post Why Sensory Marketing Is Retail’s Secret Weapon appeared first on Mood Media.

AUSTIN, Texas, June 3, 2025 — Mood Media, the global leader in experiential media solutions, today announced the appointment of David Simon as EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). He will focus on integrating the companies’ retail media capabilities and accelerating the shift to programmatic buying across its extensive in-store advertising network.

Simon brings significant advertising market & technology expertise to ISM and Vibenomics, having held leadership positions across both buy-side and sell-side platforms in mobile app, CTV and web advertising spaces. His appointment signals a commitment to advancing retail media capabilities by connecting robust in-store advertising solutions with technology-driven retail media operations.

“The advertising industry has always been marked by binary triggers: Did you search for something or visit a website? But consumers make the majority of their purchase decisions with their heart, not their mind,” said David. “The last opportunity a brand has to influence a consumer’s purchasing decision is in-store at the point of purchase. There’s nobody with a bigger opportunity to reach consumers at that crucial moment than we do, as we power more physical locations than anyone else in the market.”

Simon will focus on delivering effective in-store advertising solutions through expanded measurement capabilities and providing buyers with multiple transaction options, including programmatic channels. This approach aims to move in-store media from an optional consideration to a core component of advertising strategies.

“Dave’s extensive programmatic background and strategic vision will help us bridge the gap between our supply and demand businesses,” said Malcolm McRoberts, Mood Media CEO. “His leadership will be instrumental as we continue to evolve our retail media offerings and create more value for retailers and brands.”

Prior to joining ISM and Vibenomics, Simon served as General Manager of Moloco’s Growth Initiatives, focused on the Streaming and CTV enterprise business, where he helped media companies leverage machine learning to drive outcome-based advertising results. As Chief Revenue Officer at Fyber, he led the mobile app ad monetization platform from $100 million to $500 million in revenue before its successful acquisition by Digital Turbine. 

His extensive background also includes leadership positions at Jounce Media, Verizon Media, Vidible (acquired by AOL), Turn, Right Media and Yahoo. This deep understanding of the digital advertising landscape across programmatic strategy, marketplace development and revenue operations will be crucial for driving continued growth and innovation.

To learn more about Vibenomics’ and ISM’s integrated retail media strategy and in-store advertising solutions, visit https://instoremarketplace.com/ and https://vibenomics.com/

About Mood Media
Mood Media is the world’s leading experiential media company, redefining the on-premise retail customer experience and delivering unparalleled value to businesses and brands globally,  including video music entertainment, communications, digital integration and interactivity, retail media and ad networks, digital signage, messaging, scent, and more. Mood leverages cutting-edge digital technology, curated and original creative content, and design expertise to create personalized, engaging encounters in every guest journey. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million+ consumers each day.  For more information, please visit us.moodmedia.com.  

About ISM
In-Store Marketplace (ISM) is the retail industry’s first centralized platform standardizing and unifying digital in-store media. Our enterprise solution launches today with a single point of integration for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers and DSPs, simplifying access to diverse in-store media inventory globally. Through innovative technology and strategic partnerships, ISM enables retailers and solution providers to efficiently implement, manage, and measure in-store advertising campaigns worldwide, with additional integrations to be announced in the future. One solution. Infinite connections. To learn more, visit https://instoremarketplace.com/. 

About Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Through a first-of-its-kind turnkey solution, this model delivers the ubiquity and revenue-generating capabilities needed to drive the next iteration of retail media. Acquired by Mood Media in 2023, Vibenomics works with hundreds of CPGs and more than 50 endemic and non-endemic categories today. The company plans to expand its retail locations to more than 500,000 worldwide. To learn more about Vibenomics, visit https://vibenomics.com.

Contact
Abby Lewis
PANBlast for Mood Media
317.806.1900 x 136
Alewis@panblastpr.com 

The post David Simon Appointed To Lead Retail Media Integration appeared first on Mood Media.

A quiet revolution is unfolding in the world of luxury automotive and retail. The landscape, once defined by exclusivity, is being reshaped by personalization and digital innovation. Today’s discerning clientele seeks more than premium products; they are looking for accessible, inclusive experiences that resonate with their interests and lifestyles.

This evolution presents a critical challenge: How can brands maintain an air of exclusivity while scaling personalized experiences? How can they implement scalable solutions to enhance customer engagement across global networks while preserving brand authenticity?

The future of luxury lies in curating bespoke, data-driven experiences that remain true to brand heritage. As brands navigate this terrain, they’re not just redefining luxury — they’re optimizing the very essence of premium experiences for a digital age.

A Glimpse into Luxury’s Future

As luxury brands continue to innovate, we’re likely to witness a transformation in manufacturing processes across the sector. Ultra-personalized, one-off creations may spark a revolution in how luxury products are conceived and produced, potentially leading to mass customization at an unprecedented scale.

Additionally, we might see luxury brands evolve into full-service lifestyle partners. This could involve offering comprehensive, technology-driven services throughout a product’s lifecycle — from bespoke creations to AI-powered maintenance recommendations and, eventually, curated second-life programs. Such an approach would extend beyond current sustainability efforts, transforming the concept of luxury ownership into a dynamic, long-term relationship between brand and client.

While challenges remain, the future of luxury retail promises an exciting blend of cutting-edge technology and timeless craftsmanship. Luxury brands can forge even deeper connections with their clientele by staying attuned to emerging trends and continuously innovating, ensuring their relevance and appeal in an ever-evolving marketplace.

The post Beyond Exclusivity: Luxury at Scale appeared first on Mood Media.

The post Digital Displays Influence Purchase Decisions: Data Proves ROI appeared first on Mood Media.

Evolution, not revolution

Attendees hoping to discover the next big thing at ISE 2025 might have come away disappointed. The consensus was that the tech on display represented an evolution of existing products rather than introducing launches that could revolutionize the way retail works.

“The wow factor wasn’t really there this year,” explained Marijn Bosman, Senior Director & Supervisor of EU Solutions Design. “But that’s not to say there weren’t worthwhile improvements.”

“It was a show of evolution, especially in terms of LED displays and interactivity,” agrees George Bedford, Director of Technical Design.

Aide Toon, Solutions Architect, may not have been blown away by the technology on display but the benefits it could offer to our partners did impress.

“The technology presented will definitely appeal to our clients, enabling them to find smart solutions to persistent problems while reducing their energy consumption and costs,” he clarified.

A grounded presentation

This more grounded presentation reflects a retail industry that’s navigating economic uncertainty, high rates of inflation, and increased energy costs. Advancements that may not have a tangible impact for several years – or even decades – hold less appeal than those that offer solutions to the immediate problems brands are facing.

It is also perhaps why the number of exhibits focused on new AI innovations was surprisingly limited.

“I honestly expected AI to dominate this year’s event, but I struggled to find many exhibits where it was the headline act,” commented Morgan Van Baren, Global VP of Product Management & Delivery. “The focus was really on technology that’s ready to go to market right now.”

Realizing the potential of ePaper

While AI retail assistants and drone deliveries might not have been on the menu, there were still several exhibits that excited our team.

ePaper and eInk attracted attention across the board. The technology has significantly evolved in the past 12 months and offers a fantastic alternative for brands reliant on paper printing.

“The ePaper on display was seriously impressive,” said Aide. “If you’re familiar with the standard Kindle, the colors, resolution, and size of these new offerings will completely reset your expectations.”

“For clients specializing in static content, ePaper will be a game changer,” added Marijn. “Not only can they change the content with just one click, but the displays themselves consume minimal power, almost none at all.”

Further sustainability benefits

Samsung, Phillips, and Sharp and other manufacturers had ePaper solutions to show off, with Phillips taking the sustainability benefits a step further by offering 100% recycled frames. DynaScan also impressed with its wireless solution powered via an inbuilt solar PV.

That’s not to say there isn’t room for improvement. Costs are still relatively high, and publishing new content is slower than printing a page, taking around 12 seconds to update and undergoing slight pixelation in the process.

“ePaper will take off if prices come down,” said Morgan. “If it’s presented as a cheaper, more robust, and resilient alternative to LEDs, I can see many businesses like real estate agencies and restaurants with daily specials menus getting on board.”

Electronic shelf labeling

An evolution of ePaper, electronic shelf labelling also inspired our team’s imagination. These small-format LED displays could transform the way food retailers operate, especially if they’re linked to POS and store inventories.

“When you think about shelf life and dynamic pricing, electronic shelf labelling could drastically reduce food waste,” explained Mat Wilde, VP of EMEA Sales. “Imagine being able to run weather-based promotions without risk of over-ordering inventory when the temperatures suddenly change again.”

Energy efficiency made easy

Energy waste is one of many areas where retailers are looking to operate more efficiently. Reducing energy consumption not only benefits the planet but can also help brands cut costs.

“The benefit of energy efficiencies may differ market-by-market,” said Trey Courtney, Chief Product and Partnerships Officer. “Europe, in particular, may be more prepared to pay more to achieve their sustainability goals.”

“In the past 12 months, energy efficiency has been one of the topics our partners have asked me about most,” agrees Mat.

LEDs have long been problematic when it comes to energy consumption, not only when in operation but also because it can be difficult to completely switch them off.

“LED racks often remain on – in a standby state that consumes energy – even when they appear to be turned off,” confirms Nick Phillips, VP of Solution Engineering.

Screen management systems

It’s perhaps unsurprising, therefore, that some of the most intriguing exhibits at ISE 2025 were new screen management systems that can switch off completely within 30 seconds of the content being turned off. Instead of remaining in standby mode when turned off, the demo displays recorded almost zero power consumption.

Additional software by the likes of VOD Visual/LED Studio, Liantronics, and Canopy was also presented that can limit the amount of time screens are on so that brands can turn off their displays at night. With our insights, we would be able to supply data on the energy savings per day, night, or region.

With many companies engineering open APIs, brands could use the cloud to monitor their store environment and push new programming into the firmware with no need to visit the physical site.

Even so, it’s important that any energy efficiency claims are thoroughly fact-checked.

“LED manufacturers know that keeping energy use down is the number one client request right now, so it’s key that we deep dive into the data and ensure it’s not all smoke and mirrors,”

cautioned Greg Gershon, VP of Global Solution Sales & Design.

Looking at LEDs

When it comes to LEDs, there were three innovations that our team felt stood out from the crowd: transparent displays, LED mesh, and holographic screens. Micro-LEDs have also improved in recent years.

“The smaller the LEDs, the more surface area that can be used for black. These deeper blacks increase the contrast to produce much sharper images,” explains George.

Transparent LED screens

Transparent LED screens caught the attention of Rim Posthumus, Global Account Director.

“Completely transparent when not in use, the Muxwave displays really surprised me. They can display really vibrant colors at a relatively affordable price,” he clarified.

LED Mesh could unlock even more flexibility, according to Jonathan Wharrad, VP of Global Brand Experience.

“These static displays are like a cloth that can be wrapped around almost any space without any need to have fans or blades behind them.”

The need for a motor to power spinning LED fans has been a limitation of this technology for some time. It runs the risk of mechanical failure and requires frequent maintenance.

Holographic screens

While not for everyone, holographic screens could have potential for brands looking to make an artistic statement or grab their audience’s attention on a busy street.

Samsung presented a coating that, when viewed at a 45-degree angle, causes items to appear like they’re floating out of the screen. Particularly effective when presented on a dark backdrop that ensures the 3D item really pops, the technology could be ideal in a drive-thru, for example, when seasonal menu items could come out of the screen to ignite the driver’s interest.

Smart homes meet smart stores

While smart home technology may not be able to compete with the features already available in-store, elements of the Alexa or Google Home experience are crossing over into the retail realm.

“The functionality we’re used to using in our homes is now being replicated in retail,” explained Mat. “Smart Things Pro showcased systems that allow brands to remotely control lighting, their thermostat, or even their door locks with their mobile devices.”

Invisible speakers

Invisible speakers are another product that could suit multiple environments. Powersoft presented a tiny amplifier that may be complex to install but certainly had potential, while Sonance’s range of premium but affordable commercial speakers helped solidify the company’s position as a team favorite for audio clarity.

A further crossover from home to work is Power over Ethernet. This enables the transfer of electricity and data through a single cable rather than requiring separate power sources, potentially simplifying installation and reducing costs by using the existing infrastructure.

“PoE is a more flexible way to deliver content,” explained Greg. “But it involves a lot more wire!”

The post ISE 2025: Retail Tech Trends & Insights appeared first on Mood Media.

AUSTIN, Texas, February 27, 2025 — Mood Media, the global leader in experiential media solutions that motivate consumers and drive brand connections, today announced the launch of Messaging CoPilot, an innovative feature within its Harmony Messaging platform that revolutionizes how retailers create and manage in-store audio communications. This cutting-edge solution combines artificial intelligence with professional voice talent so businesses can produce high-quality audio messages quickly and efficiently. 

Messaging CoPilot streamlines the traditionally complex process of creating in-store audio messages into a simple, two-step workflow. The platform features an AI-powered script generation system and a diverse library of professional voice talents. For example, retailers can choose an upbeat voice for sales promotions or a softer tone for store updates, tailoring regional accents to match their local demographics. This ensures consistent brand messaging while creating content that truly resonates with their audience—delivered in minutes instead of hours or days.

“Whether announcing a promotion, sharing key information, or enhancing the customer experience, Messaging CoPilot makes in-store communication effortless and accessible to users of all technical backgrounds,” said Trey Courtney, Chief Product & Partnerships Officer at Mood Media. “In today’s fast-paced retail environment, real-time messaging is essential for our clients’ success. By combining advanced AI with an intuitive interface, Messaging CoPilot streamlines the process, saving time and resources while enabling retailers to deliver personalized, locally relevant content at scale.”

The launch comes as retailers increasingly use audio and digital technology to enhance in-store experiences. Mood Media research shows 42% of shoppers engage with video and audio messages, with 37% making purchases as a result. Additionally, two in three consumers enter stores without a set shopping list, instead seeking inspiration—a prime opportunity for brands to influence purchases with tailored messaging. 

Additional features of Messaging CoPilot include:

• Professional Voice Selection: Access a diverse range of human-recorded voices with regional accents and dialects for authentic local messaging.
• Message Studio: Edit messages and voices instantly through an intuitive interface.
• AI-Powered Creativity: Leverage AI to generate message suggestions in various styles, overcoming creative blocks.
• Voice Synthesis & Voice Lab: Emotion-based AI text-to-speech engine enabling nuanced voice customization and brand-aligned tone.

Messaging CoPilot’s technological foundation enables businesses to create targeted, localized content that speaks directly to their customers. To transform your in-store communications today, visit https://us.moodmedia.com/sound/messaging-solutions/messaging-copilot/ to schedule a demo and discover how AI-powered messaging can elevate your customer experience.

About Mood Media
Mood Media is the world’s leading experiential media company, redefining the on-premise retail customer experience and delivering unparalleled value to businesses and brands globally,  including video music entertainment, communications, digital integration and interactivity, retail media and ad networks, digital signage, messaging, scent, and more. Mood leverages cutting-edge digital technology, curated and original creative content, and design expertise to create personalized, engaging encounters in every guest journey. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million+ consumers each day.  For more information, please visit us.moodmedia.com.  

Contact
Abby Lewis
PANBlast for Mood Media
317.806.1900 x 136
Alewis@panblastpr.com 

The post Mood Launches AI-Powered Audio Messaging CoPilot appeared first on Mood Media.

Successful innovation requires mastering the fundamentals first: NRF 2025’s Surprising Insights

About 40,000 retail leaders walked into New York’s Javits Center hunting for the next big thing. At National Retail Federation (NRF) 2025, they walked out with a clear vision: retail success hinges on purposeful innovation that truly serves the customer. Getting the basics brilliantly right doesn’t mean avoiding innovation — it’s ensuring every technology choice and store decision enhances the shopping experience without adding complexity.

Retailers Get Real About AI Technology

AI conversations shifted dramatically from NRF 2024 when retailers were still exploring AI’s vast potential and testing its boundaries. Last year’s discussions centered on what could be possible, as companies were just beginning to experiment with the technology. This year, after months of testing and learning, retailers shared concrete results from their AI implementations, displaying real solutions to real problems.

Amazon Stores led this practical push, applying AI to solve immediate customer challenges: better product reviews, smarter fit recommendations, and streamlined supply chains. These targeted applications prove that AI delivers the most value when addressing specific pain points rather than trying to update everything at once.

Image courtesy of nrfbigshow.nrf.com

The focus on tangible outcomes spread across the show floor. Starbucks championed this approach with its digital transformation strategy, emphasizing value-driven solutions that prioritize outcomes over output. The company’s success shows how retailers can standardize technology while keeping customer experience consistent across thousands of locations.

Platform consolidation was another key trend this year, marking a shift from isolated tech solutions to integrated systems. Digital signage, which dominated 2024’s conversations, now fits into broader technology ecosystems. This integration trend is a major signal of which technologies will be most effective in retail environments — those that make existing operations work better together.

In short, effective AI implementation starts with identifying specific business challenges, measuring real results, and integrating solutions into existing operations. Technology should solve real problems, not create new ones.

The post Successful innovation requires mastering the fundamentals first: NRF 2025’s Surprising Insights appeared first on Mood Media.

The Challenges and Triumphs of the Small Business Owner

Running a small business is a labor of love. It’s equal parts creativity, strategy, and endless hustle. Between balancing budgets and managing employees, to navigating complex rules and regulations, small business owners wear more hats than you can count. Yet, they persist, driven by a vision and a passion that fuels their every move.

The post A Love Letter to Small Businesses: How Mood Media Powers Yours Dreams and Grows Your Business appeared first on Mood Media.